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The platform is rolling out a fresh option that enables them to cut down on the quantity of artificial intelligence-produced videos appearing in their streams. This step comes as the company revealed that it presently contains more than 1 thousand million AI videos.

Testing and Rollout

The new functionality is being tested over the next few weeks before a global launch. This advancement coincides with a surge in content created by AI, driven by new content generation software.

The Broader AI Trend

Recent reports that nearly a tenth of the quickest rising content creators on another major platform only show AI-generated videos. A considerable share of this material is considered “AI slop”, a phrase for substandard, bulk-generated content that is typically nonsensical or dreamlike.

Based on user feedback that many people like content made with AI tools, ranging from digital art to science explainers, and we intend to give people the power to adjust the amount of that, based on their own choices,” stated a company executive.

Scale of AI Content

The platform shared that there are presently 1.3bn videos on its service identified as made with AI. Overall, over 100 million pieces of content are submitted to the app each day, making AI content a minor part of its total content library.

Customizing Your Feed

Users will be in a position to reduce or increase the level of AI content they see by opening the “manage topic” option in the application and picking the AI content topic. Other topics that currently be adjusted under the filter cover current affairs, style, beauty, and choreography.

AI Disclosure Rules

The platform’s policies oblige creators to identify lifelike AI-made content, and it bans malicious AI impersonations of public figures or crisis events. Any realistic AI video that is without a tag can be deleted under its user guidelines.

Additionally, the app will from now on attach an “AI-made” watermark to content made using its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This measure is designed to deter users from trying to circumvent the disclosure requirement.

Educational Initiatives

TikTok is also launching a $2m educational fund for experts and institutions to produce educational content about ethical AI use. This initiative will assist educational bodies dedicated to educating programming and robotics.

Content Safety Approach

The platform has justified its safety measures, during debate over proposals to lay off hundreds of review team members in Britain. It is set to cut hundreds of positions in its user protection division in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.

A senior executive clarified that human moderation would remain essential, but automated tools can shield workers by filtering out the most distressing content ahead of it has to be seen by humans. The platform announced a significant reduction in disturbing and violent content seen by human moderators over the previous year due to intervention by its machine learning processes.

We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is why a lot of the machine support is making a difference process content quickly.”